Power of Social Networking Replaces Fiddle
Last week, Brian Buchanan from Enter the Haggis lost his fiddle. Whether it was simple misadventure or a criminal act has yet and may never be determined. Last night, Brian posted an appeal on the ETH website for donations. He included special premiums for different donation levels up to a private concert for anyone who would donate $1,000. The appeal was picked up on Twitter, Facebook and elsewhere and reposted throughout the night. I noticed this morning that friends of mine who aren’t even fans had picked up and reposted the appeal on Facebook.
It took just 15 hours to raise enough money to replace the fiddle.
Brian has spent a ton of time and effort establishing ETH on the social networks. ETH has a presence on Facebook, Twitter, MySpace, YouTube and a bunch more sites. He figured out a way to stream the majority of their shows live and generally has achieved a level of accessibility that far surpasses most bands.
Today, he reaped the benefits of that effort. It’s a testament not only to his fans and his music, but to the incredible power of social networking.
Have fun shopping, Brian!
p.s. Brian suggested this morning that those who didn’t get the chance to donate should consider donating to school music programs. The Mr. Holland’s Opus Foundation does fantastic work in this area, if you wish to donate.

